"In the long run, you only hit what you aim at."
-Henry Thoreau
"In the long run, you only hit what you aim at."
-Henry Thoreau
-Henry Thoreau
Google Pay-Per-Action Beta
Google innovation continues to improve the world of internet advertising. I just found out that Google is now beta testing a “pay-per-action” advertising program that will work similar to AdWords, except that instead of paying for clicks and hoping those clicks will turn into sales/leads, the advertiser will just pay for the desired actions that are actually completed.
This will, in effect, create a massive affiliate network as powerful as ClickBank.com but probably many times larger. Advertisers will only have to pay advertising fees when they actually get a sale or actually get a lead. This does shift some responsibility to the publisher to look for the program that they think will make the most sales but given the success of many other affiliate programs out there, I think many sites will be willing to use these ads. I plan on using both sides for Hill Seven’s operations.
AdWords publishers can register for the beta here.
Edit 03/23/07 3:05 PM EST: What I don’t understand is how Google will ensure that every conversion is properly tracked. The advertiser will have to put a segment of code on their site to allow the end result to be tracked and allow the publisher to get paid, but would it be possible for the advertiser to cheat? Maybe they could set up the process correctly to start out with but change it later. Maybe they could have two different ending pages set up, one with the tracking code and one not with the code and when a transaction is finished the buyer is randomly directed to only one of them, so the advertiser only pays for some of the actions. I’ll have to study Google’s FAQ on this more closely.
23rd March 2007 at 11:52 am | 300
This is at least partially due to my love of ancient warfare and my long-held particular respect for the culture of Sparta, but I thought that 300 was one of the best movies that I have seen in a long time.
The visual effects were amazing. I like how 300 and Sin City were made to look like comic books, unlike all the other comic-based movies. The Persians looked like demons, the wolf’s eyes glowed red, and they recreated exact scenes from the comic for the movie. They weren’t trying to make something that looked “realistic,” just to stay true to the comic.
The story was good. They didn’t derivate from actual history too much, as far as I know, just told an interesting story around it. They even included some famous Spartan quotes, such as “come back with your shield, or upon it.” Though that quote was actually said by a Spartan mother to her son, not a Spartan wife to her husband, as depicted in the movie.
I’ve seen it twice now, once at the midnight showing on Thursday night, and once last night at the new Movie Tavern. At the midnight show, type of crowd this movie attracted can best be described by this: When the Spiderman preview came on, a hush went over the crowd. It seems that the MySpace marketing really paid off for them, three separate rooms sold out for the midnight showing at the theater we went to. I’m looking forward to seeing the numbers for opening weekend. The Movie Tavern, where we saw it last night, was very nice, access to a decent restaurant and full bar while watching a movie. If you live in Lexington, KY or Texas, you should definitely check it out.